Strategy Message Examples

Overview

There are a variety of strategy message options to consider based on the brand personality, recommendations real estate, and ultimately, the retailer’s preferences. Below is alternative messaging for our most commonly used strategy messages. This is by no means an exhaustive list of default or alternative phraseology and is meant to provide inspiration from which you can derive your own messages.

Default	Alternatives
Customers who viewed this item also viewed	Customers who viewed this also viewed Customers are looking at these similar items Customers also viewed Customers also considered Similar items Consider these alternatives
Customers who viewed this item ultimately bought	Customers who viewed this ultimately bought Customers who viewed this bought Customers are buying these related items Customers also bought
Customers who bought this item also bought	Customers who bought this also bought Customers are buying these related items Customers also bought Don’t forget these related items Related to your cart Frequently bought together Complete the look* Style it with* *Messaging this prescriptive should be reserved for mature cross-sell recommendations—e.g., powered by Advanced Merchandising or offline data—that present logical product complements.
Customers who viewed items you browsed also viewed	Customers with similar browse histories viewed Similar shoppers also viewed Inspired by your browsing history Based on your browsing history Recommended for you
Customers who bought items you purchased also bought	Customers with similar purchase histories bought Similar shoppers also bought Inspired by your past purchases Based on your past purchases Recommended for you
<Category> top sellers	<Category> best sellers Popular products in <Category> Shoppers are buying these items Customer favorites in <Category> Shop hot products in <Category>